American Lamb Board Vision: A
unified, thriving American Lamb industry
that concentrates its resources around a
prioritized and measurable plan that fosters
the opportunity for profitability for all
contributors.American Lamb Board Mission:
To increase the value of American Lamb for
all segments contributing to the American
Lamb Checkoff program.
Strategic initiatives:
- Increase American Lamb demand 10% by
2010.
- Expand markets and market share for
American Lamb.
- Protect and enhance the business
climate for American Lamb.
- Establish open and interactive
communications with all segments of the
industry.
- Leverage and expand the ALB budget.
- Gather research data and evaluate
programs.
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