Using a variety of promotional tactics in three unique U.S. markets, the American Lamb Board initiated marketing campaigns promoting American Lamb in Miami, Philadelphia and Seattle. Each promotion proved successful in driving significant increases in tonnage and dollar sales generated in response to the promotions.

• Miami—21,000 pound sales increase over two weeks
• Philadelphia—69% dollar increase on loins over four weeks; 12% on racks
• Seattle—27,000 pound sales increase over four weeks

Winn-Dixie has always been a supporter of lamb; it just took some time before they realized that American Lamb, not imported lamb, was key to their success. Discover how Winn-Dixie has promoted American Lamb over several years and the incredible sales increases their promotions have consistently generated.

American Lamb Supplier Debuts New Thin-Cut Lamb Chop

Hy-Vee and Iowa Lamb Team Up to Boost Lamb Sales