The American Lamb Board has created a comprehensive guide to help you improve your bottom line through increased sales of American Lamb.

The printed piece titled “A Retailer’s Guide to American Lamb” is a great place to start. This resource provides an overview on why you should choose American Lamb over its imported competition, how you can merchandise American Lamb to your customers, the nutritional benefits of American Lamb and more. To order copies of this great new resource, call the American Lamb Board at 866/327-LAMB.

 The real meat of the American Lamb Retail Toolkit comes in the form of downloadable files that can be viewed online or printed out and shared with your meat department employees. These elements dive deeper into all things American Lamb and can serve as a great training tool. Click on the links below to discover all there is to know about selling American Lamb in your retail operation.

Consumer Research

Merchandising

Import Comparison

Nutrition

American Lamb Board Resources

Cutting Guides
Includes cutting guides for Frenching a Rack of American Lamb,Creating a BRT American Lamb Leg Roast and Fabricating a Leg of American Lamb

Inspection and Grading

Simple Recipes
Includes simple recipes for ground lamb, loin chops, leg, rack and shoulder American Lamb Board Resources